GLOBAL STRATEGY DEVELOPMENT
Defining Where (not) to play in the Musculo-skeletal therapeutic area to gain senior endorsement.
BRAND REPOSITIONING IN SOUTH-EAST ASIA
How collaboration between Global and regional led to expand the potential of a leading brand
INSIGHT GENERATION
How new insights in the immunity category led to a more differentiated campaign & a new moment of consumption.
EVENT GO-TO-MARKET STRATEGY
Transferring & adapting Marketing skills and experience to a mix B2B/B2C context of event planning.