Global Strategy Development
Defining Where (not) to play in the Musculo-skeletal therapeutic area to gain senior endorsement.
Brand repositioning in South-East Asia
How collaboration between Global and regional led to expand the potential of a leading brand
Insight Generation
How new insights in the immunity category led to a more differentiated campaign & a new moment of consumption.
Event Go-to-market Strategy
Transferring & adapting Marketing skills and experience to a mix B2B/B2C context of event planning.