CONTEXT & CHALLENGE
TEDxMarvila is an independently organized TED-like event & non-profit organization depending on volunteers, sponsors and ticket sales. The first edition “The Art of Being Human” was planned for March 1st, 2025. I joined the core team in September 2024 as Go-to-market strategy director.
▸ How to ensure the Marketing commitments are delivered on time and with high quality with only two volunteers, no prior event management experience and limited budget?
▸ How to ensure the Marketing commitments are delivered on time and with high quality with only two volunteers, no prior event management experience and limited budget?
APPROACH
After building the go-to-market strategy, together with the other Marketing volunteer, we applied the “divide to conquer” approach to manage the workload. I personally focused on:
• the online content strategy & the post scheduling. I also oversaw Linked In.
• the Marketing deliverables to meet sponsors’ expectations.
• the event scheduling & the presentation to be projected
• the post-event follow-up actions.
• the online content strategy & the post scheduling. I also oversaw Linked In.
• the Marketing deliverables to meet sponsors’ expectations.
• the event scheduling & the presentation to be projected
• the post-event follow-up actions.
RESULTS
• Instagram and Linked In page reached around 1000 followers despite not having any paid ads.
• Close to 800 guests for the first edition
• 17 speakers including the Mayor of Lisbon.
• TEDxMarvila licence renewed for 2026.
• Close to 800 guests for the first edition
• 17 speakers including the Mayor of Lisbon.
• TEDxMarvila licence renewed for 2026.
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