CHALLENGE
#1 brand in APAC marketed in 4 South-East Asian countries with a different positioning and in the biggest market, positioning limiting ability to expend.
Challenge: How can we reposition the brand without loosing the heritage that made it successful and harmonizing the 4 markets?
APPROACH
Involve the local teams, the right agency partner and market research.
Understand the different markets, identify similarities and differences.
Workshop
Recommendation to Senior management.
Implementation.
RESULTS
New brand positioning brought to life via new packaging design, new product development roadmap and followed by a new communication campaign developed directly by the regional team.
Quote Tawatchai.